Search Engine Optimisation
Search engine optimisation (SEO) is the process of making a website and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful SEO helps a site gain top positioning on a search engine results page for relevant words and phrases. We assist in the discovery of the most effective keywords and the structure of both content and web pages to ensure maximum exposure to search engines.
Search Engine Marketing
Search engine marketing (SEM) is paid advertising within search engine results through Google, MSN, Yahoo and other search engines. When a search query brings up a list of results, it is possible to have an ad appear alongside the organic results to promote a product, business or service. We balance Search Engine Marketing with Search Engine Optimisation as the most effective way to promote a website.
Email marketing is a version of direct marketing via electronic mail used to communicate promotions, advertise, acquire new customers, recruit attendance, enhance brand recognition and customer loyalty, and reach other marketing goals. Email marketing can be highly effective if accurately targeted, with a relevant marketing message that gets attention and encourages an active response. We will produce extensive reporting of campaigns, allowing segmentation and content strategies to be adjusted and enhanced for future campaigns.
Viral marketing is a type of marketing that facilitates and encourages people to forward an email or online marketing message to others; an electronic form of word-of-mouth marketing. It is a technique that is based on the assumption that people will share interesting and entertaining content. We develop and produce this content, and will put in place elements that encourage people to pass on your message.
Web banners and web display advertising let customers know about your organisation, products or brands, in a manner that is similar, yet superior to traditional advertising. Online advertising is displayed to a much more highly targeted audience who are selected based on the content of the web page they are viewing. When a user clicks on your banner, you have the opportunity to present them with a specially optimised pathway into your website, a pathway designed to encourage a response that meets your marketing objectives, whether that be a newsletter signup, survey completion of online sale. We are highly skilled in preparing not only the initial advertisement, but the entire pathway, which will deliver greater conversion rates and better return on your advertising dollar.